Building Segments
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      Data Collected for Subscribers

      Any combination of data collected can be used to create segments (groups of users).

      The following table serves as a rough representation of the default data that is collected about your subscribers. You can also track custom events or attributes using the javascript or rest API

      Any combination of the data collected can be used to create segments (groups of users).

      Data Collected for Subscribers

      We also track additional events and attributes for Shopify users, please check out this article here