Building Segments
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      2. Segmentation
      3. Building Segments

      Segmentation Options

      Within Aimtell there are multiple options for segmentation and data management.

      The following tables serves as a rough representation of the segmentation conditions you can use with your subscriber data.

      Page Views

      Name Options Example
      Visited Page URL Is, Is not, Contains, Does Not Contain URL or Part of a URL (with Contains)

       

      Visit

      Name Options Example
      Date of Subscription Is, Is Not, Less Than, Greater Than mm/dd/yyyy
      Hours Since Subscription Less Than, Greater Than "Hours" Amount
      Days Since Subscription Less Than, Greater Than "Days" Amount
      Date of Last Visit Is, Is Not, Less Than, Greater Than mm/dd/yyyy
      Hours Since Last Visit Less Than, Greater Than "Hours" Amount
      Days Since Last Visit Less Than, Greater Than "Days" Amount

      Location

      Name Options Example
      City Is, Is not, Contains, Does Not Contain "City" Name
      Region/State Is, Is not, Contains, Does Not Contain "State" Name
      Country Is, Is not, Contains, Does Not Contain "Country" Name

      Campaign

      Name Options Example
      Manual Campaign Clicked Is, Is Not, Less Than, Greater Than, Exists/Any Value, Does Not Exist Campaign ID
      Triggered Campaign Clicked Is, Is Not, Less Than, Greater Than, Exists/Any Value, Does Not Exist Campaign ID
      RSS Campaign Clicked Is, Is Not, Less Than, Greater Than, Exists/Any Value, Does Not Exist Campaign ID
      Welcome Notification Clicked Exists/Any Value, Does Not Exist N/A
      Days Since Last Click Less Than, Greater Than "Days" Amount
      Total Number of Clicks Is, Less Than, Greater Than Numeric Value

      Device Info

      Name Options Example
      Device Type (mobile/desktop) Is, Is not, Contains, Does Not Contain "mobile" or "desktop"
      Browser Is, Is not, Contains, Does Not Contain Browser Name
      Browser Language Code Is, Is not, Contains, Does Not Contain Any Browser Language Code
      Operating System Is, Is not, Contains, Does Not Contain "OS" Name
      IP Address Is, Is not, Contains, Does Not Contain Any IP Address

      Segment

      Name Options Example
      Exists in Segment Segment ID N/A
      Does Not Exist in Segment Segment ID N/A

       

      Custom Events

      Name Options Example
      Event Category Is, Is not, Contains, Does Not Contain Use Details from Any Custom Event
      Event Action Is, Is not, Contains, Does Not Contain Use Details from Any Custom Event
      Event Label Is, Is not, Contains, Does Not Contain Use Details from Any Custom Event
      Event Value Is, Is not, Contains, Does Not Contain, At Most, At Least, Less Than, Greater Than Use Details from Any Custom Event
      Event Date Is, Is not, Contains, Does Not Contain, At Most, At Least, Less Than, Greater Than mm/dd/yyyy

      Custom Attributes

      Name Options Example
      Custom Attributes (Any) Is, Is not, Contains, Does Not Contain, At Most, At Least, Less Than, Greater Than Use Details from Any Tracked Custom Attribute