Triggered Campaign Example: Welcome Drip Notifications

In many cases a single Welcome Notification isn't enough and you may find yourself wanting to send a new subscriber several notifications over time after they've subscribed. Fortunately, thanks to various features in Aimtell, this is quite easy to set up.

Step 1: Enable Subscriptions as Events

As you may already be aware, Aimtell offers you to optionally enable various tracking points for your site within the Website Settings section. In order to properly set up a Welcome Drip Notification, you'll need to make sure that you've enabled the 'Track Subscriptions as Events' option for your website.

To do so, simple go to Websites > Edit > Misc. Settings and click the checkbox as shown below.

Drip 1

After you've enabled that, you'll start seeing your Event Logs fill in with the custom event of "Visitor" "Subscribed To Push". If you don't see these immediately, that's ok. It often can take up to 5 minutes for the update to kick in and start tracking the event.

Drip 2-1

Step 2: Create some triggered campaigns

Next up, head to your Triggered Notifications and create a new campaign. To make things easy, call it Welcome Push 001.

Once you've jumped into the edit section, fill in the content of the push you'd like to send and then click on the second tab, "Trigger". On this page you'll specify the trigger that will trigger this notification to go out. Set the Category to "Visitor" and the Action to "Subscribed To Push" as shown in the screenshot below.

Welcome Push 001

Finally, select the fourth tab "Settings" and specify the delay that you'd like for this notification. If you set the delay to 5, then this notification would go out after 5 minutes after they've subscribed.

Drip 001 Settings

Now, to effectively turn this into a Drip Campaign, simply create several more campaigns with different delays. For instance, create another triggered campaign called "Welcome Push 002" and set a delay of 60 minutes. This will effectively schedule this push 60 minutes after a visitor subscribes.

drip 002 settings

And that's it! Your new subscribers will now get each one of these notifications after the specified delay.

Triggered Notifications last photo

If you have any questions, please feel free to reach out to