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What are some default events/attributes tracked for Shopify users?

By default we track the following events for Shopify users:

Item Purchased

  • Event Category = Item
  • Event Action = Purchased
  • Event Label = (Item Name)
  • Event Value = (Price of item)

Item Shipped

  • Event Category = Item
  • Event Action = Shipped
  • Event Label = (Link to Shopify Order Thank You Page)
  • Event Value = (Cart ID)

Item Added To Cart

  • Event Category = Item
  • Event Action = Add To Cart
  • Event Label = (Item Name)
  • Event Value = (empty)

Cart Abandoned

  • Event Category = Cart
  • Event Action = Abandoned
  • Event Label = (Cart ID)
  • Event Value = (empty)

We also track the following custom attributes by default for Shopify users:

  • email
  • first_name
  • last_name
  • orders_count
  • total_spent

If you are interested in tracking additional events or attributes, check out our documentation on how to do that here: Understanding/Tracking Custom Events and here Understanding/Tracking Custom Attributes

For additional support feel free to reach out to us at support@aimtell.com.

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What are some default events/attributes tracked for Shopify users?