Creating a Segment

A segment is a group of people that you can send push notifications to.

Video: Creating A Segment With Aimtell (2:22 min)

In this document we are going to show you how to set up a segment. A segment is a group of people that you can send push notifications to. You can create a segment based on a variety of factors such as location or last time visiting your website. Let's get started.


Start off by logging into your Aimtell account and opening your dashboard. From there, click on ‘Segmentation’ located in the navigation bar on the left hand side of the screen.

Selecting ‘Segmentation’ will pull up your existing list of segments. If you have not created any, you may notice some sample segments created for you. These should give you a good idea of the types of segments you can create.

Alternatively, you can also choose from a selection of pre-made templates. Click the Templates tab at the top and if you wish to use one, hit ‘View Template’ and then ‘Use Template’ to add it to your list of segments.


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For example, you can segment people based on if they purchase an item, viewed a specific page, or if they haven’t visited your website for a certain number of days.


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You may select Edit to the right of any of the segments if you wish to use them. Or, if you want to create a new segment, select the blue ‘Create Segment’ button at the top right of the screen. This will open the ‘Add Segment’ page and is where you create your new segment.


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There are 8 different categories for creating a segment listed in the first drop down. Page Views, Visit, Location, Campaign, Device Info, Segment, Custom Events, and Custom Attributes. Simply select the drop down for the section you wish to use for your segment and type in the necessary information.


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For example, if you wish to create a segment for individuals who live in the state of California, select Region/ State under the Location section.


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Input the information you want (in this case you would input ‘California’ in the Region category) and then click ‘Save Segment.’ You may input as many conditions as you want. This procedure works for any of the sections you choose. Simply click on a tab and input your desired conditions.


You can also target people based on several different conditions. For example, you can set an OR condition in order to target people in different locations (California, Virginia, and Georgia for example) who also meet other requirements, such as visiting a sale page at your website and whose gender is female.


For conditions that call in information from other segments or other campaigns, simply start typing the name or ID of the campaign or segment and our typeahead functionality will pull up responses that match. Simply select the campaign or segment that you want to use from the populated list.


Aimtell Typeahead



You could also segment subscribers whose subscription date is Today, Yesterday, or Two Days ago

For example,

Today would be 'Date of Subscription' -> 'Is' -> {today}

And Two days ago would be: 'Date of Subscription' -> 'Is' -> {today -2d}



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You can also view the results of your Segments performance by clicking 'View More' next to your segment.



From here you can download the report of your segment, or the subscribers specific to this segment.



That’s it! Existing users who meet the criteria will instantly be added to the segment, and new users will automatically be included if they meet the given criteria.

PS, you can export your subscribers at any time by clicking the 'Options' drop down in the upper right section of your 'All Subscribers' section.


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You can also copy segments across websites. Select the segment you wish to copy and from the options menu hit ‘Copy Segment.’ Switch to the website you’d like to use the segment at, click ‘Segmentation’ and then from the options menu hit ‘Paste Segment.