Data Collected For Subscribers (Shopify)
Beyond the data collected for all Aimtell sites, we also track the following data points for Shopify Users:
Events
| Event | Event Category | Event Action | Event Label | Event Value |
|---|---|---|---|---|
| Item Purchased | Item | Purchased | Item name | Price of item |
| Item Shipped | Item | Shipped | Link to Shopify order thank you page | Cart ID |
| Item Added To Cart | Item | Add To Cart | Item name | (empty) |
| Cart Abandoned | Cart | Abandoned | Cart ID | (empty) |
Custom Attributes
We also track the following custom attributes by default for Shopify users:
- first_name
- last_name
- orders_count
- total_spent
If you are interested in tracking additional events or attributes, check out our documentation on how to do that here: Understanding/Tracking Custom Events and here Understanding/Tracking Custom Attributes
If you would like to toggle Shopify tracked attributes for anything considered personally identifiable information (PII) you can learn how to do so by clicking here
For additional support feel free to reach out to us at support@aimtell.com.