Tracking Conversions

Aimtell's built in conversion tracking allows you to easily see how your push notification campaigns are performing.

Getting Started with Conversion Tracking

Aimtell's built-in conversion tracking allows you to easily see how your push notification campaigns are performing beyond the traditional "sent" and "clicked" measurements.

With conversion tracking, you need to define a custom event that will serve as the conversion/goal. If you need help with tracking a custom event, read our custom event tracking documentation.

Step 1: Track Events

In order to specify conversions for your campaigns, you'll first need to define the conversion and track that as a Custom Event. This can be things like Item Purchased, Form Submitted, Video Watched, or any other event you wish to consider a conversion.

To learn how to track a custom event, check out our documentation on that here:

Tip: If you've installed Aimtell with one of our integrations, you likely already have some events being tracked for you. Check the Logs > Custom Events to see if you already have them flowing into your Dashboard.

Step 2: Define The Conversion

Next, head to your dashboard and click the type of notification you'd like to create. You can set up conversion tracking for any manual or triggered campaign that you create.


For this example, we will walk through creating a manual campaign. From the Campaigns window click 'New Campaign' to get started. Give the campaign a name and click 'Create Campaign.' You can also choose from a selection of templates. Hit the ‘Templates’ tab and if there is one you would like to use, click ‘View Template’ and then ‘Use Template.’ This will add it to your campaign list.


Note: You cannot edit a campaign while it is a template. Once you add it to your campaign list, you can choose to edit it like you would any other campaign.

Either select edit next to the template you have chosen to use or proceed with creating your new manual campaign. Keep in mind that there are pre-built conversion settings within our templates but they will not work until you track them as custom events. If you are a Shopify user, you already have some events tracked for you.

If you are creating a campaign, choose a name for your campaign, and hit Create Campaign.


Start off by setting up your campaign by adding your title, body, image, URL, etc. Next, select the Targeting tab and select the segments you wish to send this campaign to. The next tab, Conversions, is where you will enable conversion tracking.


Very Important: You must turn the ‘track conversions’ toggle ON in order to track conversions.

Once you turn it on, you will see the ‘Event Category’ section pop up. To successfully track a conversion, you must accurately define an event category and event action. Input your Event Category and then your Event Action verbatim from your Custom Event Log. A great way to make sure you have set things up correctly is to check if a green ‘valid settings’ label appears.


If something is incorrect, you will see a red label reading ‘invalid settings.’ This can mean one of two things. Either you have not set up this event to be tracked, or it has not been tracked yet.

Tip: If the event you have selected has not been tracked yet, don’t worry. It will register as invalid, but as long as you have properly set up the event, it will track. Check your Logs > Custom Events to be sure it is there before activating the campaign.

Hit the advanced button if you want to input an optional event label. Labels and Values are available for more granular conversion tracking. We do not recommend that you use Labels and Values for Conversion Tracking.

For eCommerce brands, a popular event to track is Items Purchased. For content and blogs, a common conversion is Email Entered or Form Submitted tied to a button click. For publishers and marketers, Link Clicked is very popular. The beauty of using custom events is that they are completely open-ended and customizable for your needs!

As a reminder, for Shopify users, we automatically track the custom event Item Purchased for you. This is a great way to get started with conversion tracking instantly. If you want each user purchasing any item to count as a conversion, you would set your Event Category as Item and your Event Action as Purchased. As you type these in, the boxes should help autofill for you.

For Shopify users, we automatically track this event for you so it's a great way to get set up instantly. If you decide a user purchasing any item counts as a conversion, you would set your Event Category as "Item" and your Event Action as "Purchased." As you type these in, the boxes should help autofill for you.

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Viewing the Results

When you are satisfied with your campaign and the conversion tracking you have set up, click 'Schedule Push.' Once the campaign has been sent, you can begin to track the conversion results. Heading back to your list of campaigns, you are able to see how many conversions there are for a given campaign by looking in the 'Conversions' column. You can also see what the conversion value is by looking in the ‘Conversions Value’ column.



For a more detailed view, click 'View Results' next to any campaign. From that screen, click the 'Conversions' tab to see your specific conversions.


Here you will see a list of all of your conversions for the campaign you selected. The number of total conversions is also conveniently displayed at the top along with stats on how many notifications were sent and how many were clicked. If you specified an event value, such as a dynamic Dollar Amount, you will also see the total conversion value.

If you want to export your results, head back to the 'Daily Breakdown' tab, and from the 'Options' drop-down menu you can select 'Download Results.' You can learn more about campaign results by reading our viewing campaign results documentation.

Webhook Conversions (Advanced)

There is another way to track conversions that doesn't involve setting up custom events. Instead, you can set an S2S Postback. You can do this for an event that you are already tracking, or for something brand new that you have not set up to track.

This is set up on the same 'Conversions' tab when creating a manual or triggered campaign. You still need to make sure that conversion tracking is toggled on and need to first input an Event Category and Event Action. You can either select existing ones that you have set up or can select 'add new' and create new ones right there.

Next, select the Webhook button at the top right of the screen in order to produce your Webhook URL:


Clicking that button will produce your unique URL that will track conversions for this particular campaign. Make sure you edit (or remove) the value field in the URL, but the rest of the URL should remain as is in order for it to track correctly. You can test this out by pasting the URL into your browser and then going back and checking the conversion count for the campaign.

Postback_URLYou can learn more about Webhooks by reading our Webhook documentation.