Using Variables In Notifications (Generic)
There are three types of ways you can pass variables into your notifications:
- Using Variables WithCustom Attributes
- Using Variables WithCustom Events
- Using Variables withGeneric Variables This document covers generic (system) variables that are made available.

The following dynamic variables are made available anywhere within a push notification (title, link, body, action, etc). Please note: these are case sensitive!
VariableDescriptionExample ResponseWebsite ID13920{subscriber_uid}Subscriber's unique ID5101d378-1423-42c9-2dbf-ac2da75a288b{today}Today's date (as formatted to m-d-Y)01-15-2020{today format=dateformat}Today's date, with custom formatting.See this linkfor supported format values.(varies){created}Date the SubID was Created At01-15-2020{created format=*dateformat}*Date the SubID was created at - with custom formatting.See this linkfor supported format values.(varies){campaign_id}Campaign ID (or NULL if none)1087308{push_type}Type of campaign.
1 = Manual
2 = One Off
3 = Event/Triggered
4 = RSS
5 = Welcome Campaign
3{browser}Browserchrome{ip}IP address98.180.173.0{device}Device type (desktop or mobile)desktop{os}Operating System of SubscriberMac OS X{region} / {state}State or RegionNevada{city}CityLas Vegas
CountryUnited States
URL for the Site sending the PushVaries Type a curly bracket { to bring up a dropdown list of all the variables available to you. Select the one you wish to use and hit ‘insert’ to use in your campaign.
